Dawn to Dusk Enterprises

Dawn Marie Carlson – Business, Marketing, & P.R. Consultant for Entrepreneurs and Authors and more!

Category: Business (Page 1 of 5)

Cultivate and Produce Your Project

CULTIVATE and PRODUCE YOUR PROJECT

 

Cultivate and Produce Your Project 1

Project ready.

Cultivate and produce your project, roll up your sleeves, don your garden gloves and hat, gather your tools. It’s time to cultivate and produce your project. 


Sometimes it’s difficult to launch, to leap into the garden and plow, enrich the soil, and plant your project. The critical step: moving.

Cultivate and Produce Your Project.

Nurturing the project along.

Begin with cultivation: tilling, dreaming, imagining, and creating. You can enrich the soil through planning, analyzing, outlining, drafting, and growing your project into fruition.

Moving your project forward builds momentum with resulting progress, incrementally, like boulders in an avalanche thundering downhill.  Your project is sprouting and thriving and you are proud viewing your effort. As you continue to tend to your established project, you watch it expand with a strong root system and foundation to support the next level of growth—fruition.

Cultivate and Produce Your Project

Project success!

Success! It’s harvest season. Your project matured into a fully-grown dream with achievement. Flourish in the glow of your cultivated actualization. Don’t glow too long, there are additional seed projects waiting for their garden to thrive and actualize.

Cultivate and Produce Your Project

Thoughtful observation.

“Do more than belong: participate. Do more than care: help. Do more than believe: practice. Do more than be fair: be kind. Do more than forgive: forget. Do more than dream: work.” –William Arthur Ward (1921-1994); Author, Educator, and Motivational Speaker.

Mini rose in my garden with thoughtful cherub observing. Nurtured, grown and photographed by Dawn Marie Carlson.

When Companies Care

WHEN COMPANIES CARE

When Companies Care 1

Spring Fuchsias providing good cheer, a valuable service.

When companies care, you notice it right away. Perhaps because it is found so infrequently it seems surprising. It’s always nice when you frequent a business and they recognize you or even know your name and treat you like gold. When you shop online, it’s nice to see your name with a message, “Welcome back!”

When I shop at some establishments, they  ask, “Did you find what you were looking for?” It should be, “Did you see our new item (with details about it), let me show you,” and they take you to the product they are describing. “We’re having a sale on this item this week,” they might add. “Did you see our newest items?”

When Companies Care 2Personal sales consultants are what customers want, not order takers. If you are in sales, you are a sales consultant. Your job is to assist your customer, not take orders and merely ring up a sale.

Order taking is certainly a great way to lose customers, larger sales, and future sales. It’s a disservice to your customer by not showing them what they might need and save them a trip later or visit online for something great they might want if they knew it was there and available to them.

When Companies Care 5

Goldfinch and House Finch customers returning for more bird baths.

Recently, we were buying a new bookcase from a store several hours away from home. I called and asked a few questions before I ordered it online and the sales person was outstanding. He took his phone to the items I was considering and showed me a live, face time view of them and answered all of my questions and showed me the differences between the items. Wow! I found what I wanted, my questions were answered, and our new bookcase was delivered with great delivery service as well. It’s the fourth bookcase we purchased from this store over several years, no surprise there, because when companies care, the customers return.

What happens when companies actually care about their customers?

It doesn’t matter what kind of work you are performing, it’s the same concept. Stepping up to the plate to the next more helpful level of service is vital to your success and your customer’s expectations.

When Companies Care 3

Create a welcoming environment.

No matter what type of work you perform from real estate, insurance, banking, gardening, writing, photography, management, sales, marketing, consulting, you are delivering a level of service to your contacts, coworkers, employees, whether they are internal or external customers.

When Companies Care 4

Happy customers provide referrals and golden results.

Ask what they need, show them what they might miss, inform them, educate them, ask what more can you do for them. You can perform at a higher level of service, which is so often missed, yet so valuable. The  golden result, referrals for your business.

In this guest article on Richard Branson’s Virgin.com website, Ken Krell explains the benefits of doing things right, excellent advice about valuable customer service. What happens when companies actually care about their customers? virg.in/aHIxJ

 

Elegant Azaleas

Elegant Azaleas

Delicate blossoms.

ELEGANT AZALEAS

Elegant azaleas can add a stunning impact in your garden. This azalea is gorgeous with prolific blooms from the bottom of the plant to the end of every branch. The color is a blush of faint pink with darker markings on the petal edges.

I bought this last spring and transplanted it this winter into a larger container where it busted out in a plethora of new growth filled with blossoms for the spring fashion show, the only thing missing is fragrance. The good news: azaleas can bloom for several weeks.

Two years ago, I planted a Red Bird Azalea that expanded and I had to transplant it after it doubled in size in one year. Some varieties are smaller and more compact and it is good to choose the correct size for your garden area (photos from the first year, last spring).

When I was young, we lived in Chamblee, Georgia near Atlanta. At our new house, my Dad planted several azaleas in the front yard and they looked grand with their cranberry blossoms each spring. The azaleas grew well under the pine and dogwood trees in the right environment, in the shade with acidic soil.

Elegant Azaleas 004

Blooming forth!

This spring, I added eight new azaleas for containers throughout my front and backyard. Azaleas prefer shade or tree cover with acidic soil either in the ground or containers. I have them in containers on the side of the house, on the front porch, on the deck, and on the patio. As long as they have some shade, they develop profusely.

Azaleas are either evergreen or deciduous plants; my plants are evergreen, providing green serenity in between numerous flowering plants in my garden.

During planting, I add soil amendments prepared specifically for azaleas, organic acidic azalea food, seaweed organic fertilizer, rainwater. These organic planting methods ensure healthy soil, healthy leaves and roots, prolific blooms, and sturdy growth.

Prune the plants soon after they bloom to avoid reducing next year’s buds. You can prune some of the branches every other year to ensure buds for the next spring. Mulch your plants two to three inches deep with pine straw, leaves or bark.

By providing azaleas with their favorite environment, your plants can produce abundant blossoms and healthy foliage for you to enjoy in your garden setting throughout the year. As a shrub, azaleas provide formal foliage throughout the year or you can prune them in a more casual, branching style.

Last night, I transplanted this azalea into a larger container with additional room for next year’s growth.

Elegant Azaleas - night blooming IMG_2001

Night blooming azalea.

Perhaps I can help you with your garden design or container gardening to make an impact at your entranceway, porch, or deck. For your commercial business or residential property, I will prepare a plan for your microclimate to make your entrance more inviting with a sense of place and beauty. Please visit my website page for more information: Dawn to Dusk Garden Design Services. Contact me today and let’s get started. How can I help you? Let’s plant some elegant azaleas; they can make a stunning impact in your garden.

“Genius is one percent inspiration and ninety-nine percent perspiration.”
–Thomas Alva Edison

Move the World

Move the World

Mister Lincoln Rose

MOVE THE WORLD

Move the world. “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
–Archimedes

Enjoy this fragrant Mister Lincoln rose; the first crop this season. Roses nurtured and photographed by Dawn Marie Carlson @DawnToDuskPhotos.

Leadership by Peter Drucker

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Bodega Bay Dunes

Leadership by Peter Drucker

“Leadership is not a magnetic personality that can just as well be a glib tongue. It is not ‘making friends and influencing people’—that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”
–Peter F. Drucker (Author)

(Photo: Bodega Bay Dunes, CA by Dawn Marie Carlson, Dawn to Dusk Photos. Post revised and updated October 27, 2015. Originally published August 11, 2013.)

A Chance to Work Hard

Samuel P. Taylor State Park

Redwood Forest, Samuel P. Taylor State Park

A Chance to
Work Hard

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”

–Theodore Roosevelt

From Wikipedia: “Theodore Roosevelt. (October 27, 1858 – January 6, 1919), often referred to as Teddy or TR, was an American statesman, author, explorer, soldier, naturalist, and reformer who served as the 26th President of the United States, from 1901 to 1909.

Redwood Tree, Samuel P. Taylor State Park

Redwood Tree, Samuel P. Taylor State Park

He integrated his exuberant personality, vast range of interests, and world-famous achievements into a “cowboy” persona. Home-schooled, he became a lifelong naturalist before attending Harvard College. His first of many books, The Naval War of 1812 (1882), established his reputation as both a learned historian and a popular writer.

Paper Mill Creek, Samuel P. Taylor State Park

Paper Mill Creek, Samuel P. Taylor State Park

Making conservation a top priority [during his Presidency], he established myriad new national parks, forests, and monuments in order to preserve the nation’s natural resources.

Roosevelt established the United States Forest Service, signed into law the creation of five National Parks, and signed the 1906 Antiquities Act, under which he proclaimed 18 new U.S. National Monuments. He also established the first 51 Bird Reserves, four Game Preserves, and 150 National Forests, including Shoshone National Forest, the nation’s first. The area of the United States that he placed under public protection totals approximately 230,000,000 acres.”

The fragrant forest, Samuel P. Taylor State Park

The fragrant forest, Samuel P. Taylor State Park

A fragrant redwood forest, Samuel P. Taylor State Park is a popular destination for camping, hiking, horseback riding, bicycling, and picnicking. The old railroad track is a walking path today parallel to Paper Mill Creek on this site of a former paper mill where they harvested and processed redwood trees.

Picnic area, Samuel P. Taylor State Park

Picnic area, Samuel P. Taylor State Park

I know Theodore Roosevelt would have enjoyed hiking up the ridges or riding a horse through the forest as many people enjoy doing today.

I took my grandmother here several times for picnics and she and I were both in awe of the mighty redwood trees (‘Gramma Hattie’ Mary Klimesh Hogan, 1900-1995). I have a favorite photo of her sitting in a chair admiring the redwood forest surrounding her. While she was a young girl, Theodore Roosevelt was President.

Railroad track path, Samuel P. Taylor State Park SV400038

Railroad track path, Samuel P. Taylor State Park

Photo by Dawn Marie Carlson taken during a nature walk with my Mom, cousins Jackie, and her son Nicholas. Post updated and revised November 13, 2015. Originally published November 11, 2013.

Open Space, Conservation, and Preservation

 Open Space, Conservation, and Preservation

IMG_2795The mountaintop view was thrilling. While witnessing the valley from the mountain I saw a different perspective; one of open space, conservation, and preservation. I thought about how large our city spreads over so many miles and how blessed we are with abundant open space.

IMG_2823To see expanses of greenery in our suburban setting vs. a more urban concrete landscape made me feel proud that our community knows that this is a healthier environment.

In our city and our county, our planners and voters preserved open space for the enjoyment of its community members to wander, dream, inspire, and to release our worldly concerns. It’s working.

IMG_2055Pockets of open space are broad and sometimes small but just the right size for people to have enough elbow room to share some greenery, sunlight, shade, wildflowers, boulders, wildlife, grasslands, and woodlands. In our region, we do not have to travel a great distance to find this green relief.

We preserved most of the ridge tops without housing or office buildings growing on them. Instead, they are ridges with forests, woodlands, grassy meadows, and hiking trails for humans, dogs, horses, and bicyclists to exercise, relax, decompress, and to play.

We have local nature organizations that IMG_2739preserve open space for native plants and wildlife in the form of marshlands, which are a vital chain in a healthy ecosystem. While others return former dairy cow meadows into green belts surrounding communities. We secured natural woodlands, pockets of redwood forests, beaches, streams, creeks, and lakes for future generations to visit and recreate.

It is an ongoing business to conserve and preserve our natural environment in our community. We are all responsible for these natural landscapes to maintain a healthy ecosystem, which includes humans, not merely wildlife and natural habitats.

IMG_2120In the last century, we reserved large parcels of open space while some most recently as the last month by forward thinking people.
Through our conservation, we saved bird nesting sites, wildflowers, butterflies, elk preserves, clapper rails, native grasses, sand dunes, redwood trees, and additional forms of wildlife and habitat species that are thriving in their environment and playing their role in the natural ecosystem.

“In matters of style, swim with the current, in matters of principle, stand like a rock.” –Thomas Jefferson.

Take some time to see a different perspective, your new view will be inspiring in matters of principle through conservation and preservation of our open space.

Wilson Winery and Martin Ray Winery Articles

Wilson Winery and Martin Ray Winery Articles

I write for Wine Country This Week magazine and my Wilson Winery and Martin Ray Winery articles were recently published in the July 24th and July 31st issues, 2015.

Read my articles on page 48 about Wilson Winery, page 52 about Martin Ray Winery. .

Imagination Encircles the World

Imagination Encircles the World

IMG_3197“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”
–Albert Einstein

Great ideas change the world. Listening to the sounds of a pair of mourning doves perched on the pine branch outside. Quite musical. Photo of begonias grown by Dawn Marie Carlson. Use your imagination, change the world.

 

Action is the Real Measure of Intelligence

pink geranium gracing the rain barrel

pink geranium gracing the rain barrel

Action is the Real Measure of Intelligence

“Action is the real measure of intelligence.”
–Napoleon Hill.

Yesterday, I took quick action while the late afternoon light was perfect for photos of my garden flowers. I always document the garden and flowers so I know what is working well or not and to remember their beauty on a dreary winter day. This ordinary pink geranium looks bold and glamorous high on top of the rain barrel with the arched stucco wall as a frame behind it. Photo by Dawn Marie Carlson.

Fuzzy and Romeo Adventures - The Mysterious IntruderHave you read the reader’s comments page on the “Fuzzy and Romeo Adventures – The Mysterious Intruder eBook?”

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